Thankyou
ROLES
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Responsible for guiding the visual style and artistic elements of a project. Collaborating with my creative director and a team of designers, ensuring the visual concepts align with the project's goals. The goal in this role was to create a cohesive and impactful visual identity and campaigns across various mediums.
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As the Lead Brand Designer my role was to create visual elements, including graphics assets, and ensure cohesiveness to the brand identity. Working closely with marketing for brand recognition and communicating the essence of the brand effectively.
Thankyou is a social enterprise that bring’s consumers a product choice that exists for one purpose only; to help create a world where not one person lives in extreme poverty. As the Lead Creative Brand designer I was responsible for developing and executing creative strategies that elevated the brand and drive market engagement. Working closely with cross-functional teams, including marketing, design, product development, and communications, to ensure consistent and compelling brand messaging across all channels. Creative vision, leadership skills within the design team, a deep understanding of consumer behavior which is critical in shaping the brand's identity and maintaining a competitive edge in the market.
Art Direction
Responsible for guiding the visual style and artistic elements of a project. Collaborating with my creative director and a team of designers, ensuring the visual concepts align with the project's goals. The goal in this role was to create a cohesive and impactful visual identity and campaigns across various mediums to showcase the brand and reach new target audiences.
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Working directly with my Creative Director on concepts for Thankyou Campaigns, I would pitch ideas to the design team to create a holistic and innovative brand experience
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Thankyou had over 50 products on the shelves which required a lot of imagery for online , our e-commerce site and our campaigns. I worked on the art direction and creative resourcing for photographers and stylists for our product shoots
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As the Brand Designer we were tasked to find ways of how to elevate and evolve the brand. Researching design trends and shifts in the current market
Sage & Clare Collaboration
A collaboration with the homewares brand Sage & Clare to raise awareness for both brands—an opportunity for Thankyou to change its label and connect with brands that share the same values. A light, joyful tone of voice inspired by a new fragrance and colors from Sage & Clare’s recent products. I worked on the Art Direction and Concepts with my Creative Director and Iexecuted all brand assets, from digital to print deliverables.
Art Direction: Cathy Sison & Lucy Calway (Creative Director)
Photography: Josie M Photography
Stylist: Tiarne Katona
Sarah Kelk Collaboration
The first-ever collaboration project with Australian artist Sarah Kelk. The brief was to create a piece inspired by the word 'empowerment.' Sarah delivered a custom painting, which was then used on the Thankyou bottle hand wash product. We produced a series of marketing materials, both print and digital, to reach and raise awareness in the target market. I worked on the art direction for lifestyle and product shoots, as well as the execution of digital assets..
Art Direction: Cathy Sison & Lucy Calway (Creative Director)
Photography: Annette O’Brien
Stylist: Bek Sheppard
The Christmas
Collection
Thankyou releases special packs every year just in time for the festive Christmas season. I Art Directed a straightforward photo shoot to showcase the packs and capture the joy of gifting. Despite a tight budget and a quick turnaround, we created a fun and simple gifting campaign.
Art Direction: Cathy Sison &
Lucy Calway (Creative Director)
Photography: Annette O’Brien
Stylist: Bek Sheppard